Digital & Social
Digital and social media have changed the way we transmit and receive information. New apps, platforms and updates impact the effectiveness of your digital and social media efforts. And it’s not just about “likes” and “followers.”
At Mosaico, we incorporate digital and social media in our communications strategies, leveraging the latest technology and trends to identify and reach key audiences and influencers, gain insights that can affect your objectives, and plan and adapt accordingly.
We work both in-house and with our digital partners to employ the tools that will best achieve your goals. This may include developing a content strategy and editorial calendar, social media listening programs, digital and social analytics, website and social media pages, outbound email programs, search or banner ads, graphics and illustrations, storification and gamification, video, and search engine optimization (SEO).
We then work strategically and creatively to align your online and offline communications – to ensure consistency, clarity and effectiveness in them all. We also develop targeted messages to match the behaviors and needs of audiences of different generations and with diverse cultural backgrounds, e.g. first-generation immigrants or millennial, U.S.-born Hispanics.
Whether you are working to strengthen your reputation or dealing with a crisis, digital and social media present you with both opportunities and challenges. We’ll help you harness these tools to get the right story to the right people at the right time.