Mosaico PR Lands eHarmony Español
Mosaico PR has been selected to launch eHarmony Español, eHarmony’s Spanish-language dating website for the U.S. Hispanic market. This is the first effort by Los Angeles-based eHarmony to promote its Spanish-language website via public relations strategy, tools and tactics.
An independent website, in operation since 2015, eHarmony Español has experienced significant growth in users. The company is now ready to expand further into the pool of Hispanic singles. Mosaico will develop a strategic approach to communicate the brand’s benefits on a national scale with a strong focus on the top Hispanic markets in the U.S. The program will leverage the dating nuances of Latino culture to better communicate the many benefits eHarmony Español offers and show how these align with Latino cultural traditions and values.
“We are delighted to be working with such an iconic brand and industry leader,” said Mosaico Senior Director Juan F. Lezama. “We believe our work with eHarmony will grow the website’s user base and help generate awareness of the benefits that eHarmony offers to the U.S. Spanish-speaking population.”
“We are eager to work with Mosaico,” said Harmony Español’s Senior Product Manager Francine Nicholson “We selected Mosaico because of its comprehensive understanding of the Hispanic market and its culturally relevant strategies that will convey our brand’s promise to Latino consumers. We are enthusiastic about helping more people find love and fulfillment through our unique, scientific approach.”
About Mosaico PR
Mosaico PR combines the insights of a Latino communications and marketing agency with the substantive, wide-ranging brand and issues savvy for which parent company Fineman PR is recognized in the general market. Since 2005, Mosaico has led highly successful Brand PR, crisis and issues management programs for clients that exceed expectations and resonate with Latino communities. For more information visit www.mosaico-pr.com.
eHarmony, Inc. was founded in 2000 and is a pioneer in using relationship science to match singles seeking long-term relationships. Its service presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful long-term relationships. New peer-reviewed research published in Proceedings of the National Academy of Sciences (PNAS) ranks eHarmony as number one for producing the most marriages and the most satisfied marriages. Of all meeting places measured, eHarmony also had the lowest divorce rate.* On average, 438 people marry every day in the U.S. as a result of being matched on eHarmony, nearly 4 percent of new marriages. Currently, eHarmony operates online matchmaking services in the United States, Canada, United Kingdom, Australia and Singapore.
* 2012 survey conducted for eHarmony by Harris Interactive®.