Measurement & Analytics

Measurement and analytics tell the real story behind what’s working – and what’s not. Our comprehensive measurement program and proprietary analytics tools determine the effectiveness of all parts of your communications program and the degree to which they achieve your objectives. We establish relevant metrics, benchmarks and expectations – with no fuzzy numbers.

Media coverage, event metrics, digital and social metrics, and sales are all factored into our standard program. We also develop specialized metrics, such as our Crisis Prediction Tool, which assesses the potential scope of a crisis and deploys social media monitoring and reporting when you need it most.

Featured Case Studies

  • Generated awareness for an affordable housing complex in Los Angeles called Calden Court Apartments through a comprehensive Latino advertising campaign. More »

  • Our primary objective was to introduce the Tango app to the U.S. Hispanic market and, promote upcoming updates and a new stand-alone app designed to expand Tango’s ecosystem. More »

  • Publicized the opening of a subsidiary for the physician group that provides a comprehensive range of medical services related to the prevention of various cancers. More »

  • Raised the profile of a large independently-owned confectionery manufacturer in the U.S. among Latino retailers and consumers. More »

  • Grew awareness among U.S.-based Mexican consumers for the fastest-growing online money transfer company. More »